Stephen Curry and Under Armour Part Ways, Curry Brand Goes Independent

SummaryStephen Curry and Under Armour (UA) have ended their 12-year partnership, agreeing to let the Curry Brand operate as an independent entityThis split grants Curry full operational control over his brand, enabling it to compete more autonomously in the global sportswear marketThe Curry Brand, which previously produced ten signature shoe models for UA, will continue its mission to impact youth sports while exploring new partnershipsA 12-year partnership that fundamentally reshaped basketball...